Executive Producer: Natalie Porto // Partnerships Lead: John Stratton // Agency: Mirrored Media
New York’s Glasshouse provided the ideal backdrop for this first-of-its-kind collaboration between Bose and NYFW.
Guests included Chanel Iman, Chris Brickley, Mackenzie Mgbako, Rebecca Minkoff, Andre Meadows, Keshi, 24kGoldn, James Whiteside, Isabella Boylston, Kimberly Goldson, Mackenzie Mgbako, Jarry Lee, Homre, Aidan Fuller, and Young Paris amongst others.
NYFW2023
Over the course of the day and evening, 2000+ attendees enjoyed experiential demos, premium catering, and performances by The Strokes, Heron Preston, and DJ William Lifestyle during Bose’s "Sound is Power" campaign at New York Fashion Week.
Launch of the QuietComfort Earbuds II began with immersive experiences at the Glasshouse where LED tickers, 360˚ spatial audio, and live 270˚ projection-mapped product demos showcased noise-cancelling capabilities and the transcendent power of music.
Transitioning from a press event to an evening launch party, activations and seamless integration of product and event experiences generated significantly more influencer engagement than anticipated.
