Pandemic restrictions severely limited production of original launch assets so we were tasked — still observing Covid protocols — to relaunch the product with a more complete set of videos and stills. Oh, and how about an NFL spot to round things out?!

Producer: Jeff Eggleston | Copy: Billy Krolick | Art Director: Jorge de Corral | Director: Giovanni Messner | Agencies: Anomaly (NFL), brother

For this content the challenge was to take an iconic product and form factor, and make it relevant for a younger and more diverse audience. Told from the perspective of 4 different characters, the assets were designed to work well together and stand on their own.

Producer: Jeff Eggleston | Copy: Jon Pelland | Art Director: Alan Segama | Director: Lauren Sick | Production: Greenpoint Pictures