While Bose has an unchallenged right to play in the audio tech space, that’s not true when it comes to finding and nurturing emerging music talent. Which is why a partnership with NME — known in the music industry for finding what’s next — made so much sense.

The solution was to create an entry gallery, with a visual nod to the re-emerging popularity of cassettes, showcasing how each brand was changing the world of audio and music during key decades in their growth. The gallery became it’s own attraction and the content shown definitely reinforced the power of sound and music.